Lionsgate has partnered with Google to bring you a new Mockingjay Part 1 promotional campaign called the ‘District Voices,’ featuring a glimpse at the productivity, and creativity, thriving in Panem’s districts.
DISTRICT VOICES is a five episode series on YouTube that brings to life Panem, the fictional world of The Hunger Games, through videos featuring popular YouTube creators. Each episode of the series was created with a different creator, whose channel content aligns with a specific industry from one of the districts of Panem.
The videos were concepted and developed with the team from the YouTube Space LA and filmed on location there, and around Los Angeles. They provide a window into an expanded world of The Hunger Games and deliver original content to the passionate fan bases of both the films and the individual YouTube creators.
“Our mission has always been to engage our Hunger Games fans in the most innovative and authentic ways possible,” said Lionsgate’s EVP of Digital Marketing Danielle De Palma. “We cannot think of a better partner than these incredible YouTube stars, who truly bring new content to life in the world of Panem and extend our storytelling to online audiences in exciting new directions.”
Watch the DISTRICT VOICES trailer and check out the schedule for the five episodes below:
Monday, October 20 – District 8: Rob Czar & Corinne Leigh, co-helmers of the ‘Threadbanger’ YouTube channel, show how to best make use of excess Peacekeeper armor.
Tuesday, October 21 – District 2: Shane Fazen, of the ‘fightTIPS’ YouTube channel, showcases the training and techniques required to be a Peacekeeper in Panem.
Wednesday, October 22 – District 5: Derek Muller, known for the mind-blowing experiments and scientific discussions on his YouTube channel ‘Veritasium’, demonstrates new ways in which the Capitol may generate its electricity in the future.
Thursday, October 23 – District 9: Jimmy Wong & Ashley Adams, best known for their ‘Feast of Fiction’ YouTube channel, demonstrate baking techniques from Panem’s Grain District.
Friday, October 24 – District 6: iJustine’s Justine Ezarik, gives a glimpse at the driving force that proudly supports the transportation needs of Panem’s vaunted Peacekeepers.
Tune-in to Capitol TV each day this week starting at 4pm ET/ 1pm PT.