Lionsgate's The Hunger Games National Literary Month Campaign

Lionsgate, along with Scribd, Donorschoose.org and Scholastic will be promoting reading through the Hunger Games National Literacy Month Campaign!

Fans can now read a second chapter with its full content from  The Hunger Games.

Fans can read and share the previously released first chapter along with the exclusively released second chapter of The Hunger Games using a new application built in partnership with Scribd, the world’s leading social reading platform. The app enables users to read the chapters from directly within Facebook and share them with their friends on Scribd, Facebook and Twitter.

Both the content and the application are part of Lionsgate, Scholastic and Scribd’s efforts to promote reading and books during National Literacy Month. To that end, the three companies have joined with DonorsChoose.org, a non-profit organization that was named one of Fast Company’s “Most Innovative Companies,” to create a sweepstakes.   Throughout the month of September, any fan that reads The Hunger Games in the Scribd social reader application will be entered in “Read a Chapter, Win a Library” for a chance to win a classroom library of books for one of the public schools served by DonorsChoose.org.

All four companies are supporting the program with their full online weight, including website promotion, social media support including Facebook and Twitter, email blasts, blog posts and in-app featured placement on iPhone and iPad apps.

Said Lionsgate’s Chief Marketing Officer Tim Palen of the four way collaboration, “People who read The Hunger Games adopt a must see attitude to the film – the story is so gripping and urgent that fans of the book literally can’t wait to see it translated to the big screen.  We are so lucky to have the partners we do at Scholastic, who have recognized from the beginning how momentous the synergy between the book and movie could be.  This is a great joint marketing initiative for the books and the film, and we’re very excited that it was made possible in such an innovative way by Scribd.  The fact that we are also able to partner with the ingenious charity DonorsChoose.org to donate an entire library of books to a school is a true honor.  The Hunger Games is an incredibly powerful book- the experience of reading it is exciting enough to turn people of all ages onto books with a new fervor, so the National Literacy Month connection couldn’t be more fitting.”

Lionsgate is releasing the feature film adaptation of THE HUNGER GAMES on March 23, 2012.

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